Since their re-emergence at the turn of the millennium, crowdsourcing and open innovation have been buzz-phrases of the business world - frequently spoken, but less frequently understood. They represented excitement, novelty, competitions, rapid results. Everything that the age of technology promised and more. As time proceeded and companies moved beyond just talking about crowdsourcing to actually undertaking it, this newness and excitement may have receded somewhat, but instead an accurate realisation and usage has taken its place. Open innovation has evolved from the exotic, to the everyday.
More than any time in history, diverse industries, companies and organisations are opening up their processes to a global crowd in the hope of expediting progress and finding diamonds in the rough. One industry that has certainly taken up the open innovation approach is packaging; the nexus of many scientific disciplines, the diverse technology uses, and the real-life applicability have made this a hot-bed of crowdsourcing Challenges. Whereas more nebulous or abstracted problems may struggle to gain traction on a web-platform, the tangible impact of solutions in the packaging space give a direct reason for Solvers to participate. With growing consumer demands, tighte […]
Our network of problem solvers is increasingly global and diverse, made up of both individuals and companies. But who are the companies involved in solving InnoCentive Challenges and why do they do it? What advice might they have for other companies wanting to become Solvers? To find out, we spoke to Camille Pinard, Structured Projects Manager at the MCA GROUPE – a global engineering and high-tech consulting company and two-time winners of InnoCentive Challenges (9933751 and 9933755).