Open innovation has its history in point solutions – one specific issue was placed to a crowd and one specific solution was sought. This framework certainly still has validity today, but as methodologies have improved and tech platforms developed, open innovation for some has moved beyond this singular event. Instead it can represent a system; a repeatable framework that has intrinsic importance to the innovation methodology of an organisation. So how does open innovation move from unique and occasional events to perennial and habitual systems?
In June 2015, Elanco announced their Eight-point Antibiotic Stewardship Plan to fight antibiotic resistance, a growing concern for all sectors of healthcare. This aggressive plan focuses on responsible use, reduction of shared-class antibiotics, and finding alternatives. With the population anticipated to reach 9.7 billion by 2050, the demand for animal protein is anticipated to increase 60% globally, putting continued strain on the earth. Emerging diseases threaten livestock globally, threatening their well-being.
“It ain’t what you don’t know that gets you into trouble, it is what you know for sure that just ain’t so.” – Josh Billings, 19th-century American humourist