As open innovation has developed over the past two decades, numerous academic studies, newspaper articles and blog posts have covered the motivating factors for sponsors of crowdsourcing programmes: innovate faster, connect with new experts, access diverse minds and elicit ground-breaking solutions. However, significantly fewer words have been devoted to the arguably more important side of the equation; the motivating factors for Solvers. Why do people enter Challenges? Commit their time towards tackling difficult problems for organisations? Send solutions across the internet when they can see they’re competing against many other similarly talented individuals?
In partnership with InnoCentive, Elanco is running a series of Challenges focused on finding alternatives to animal antibiotics. Elanco provides solutions and products that improve animal health and food-animal production. On September 8, they launched the first two Challenges in the series: Prevention and Control of Mastitis in Cattle and Prevention and Control of Streptoccus suis Infections in Swine. You can find more information and all other Challenge postings on the Elanco Pavilion.
Open innovation has its history in point solutions – one specific issue was placed to a crowd and one specific solution was sought. This framework certainly still has validity today, but as methodologies have improved and tech platforms developed, open innovation for some has moved beyond this singular event. Instead it can represent a system; a repeatable framework that has intrinsic importance to the innovation methodology of an organisation. So how does open innovation move from unique and occasional events to perennial and habitual systems?