Crowdsourcing and the Environment - When Group Think is Good

Posted by Connie French on Jul 23, 2009 1:47:25 PM

In this segment of his Big Think interview, Dwayne tells the story of the Oil Spill Recovery Institute (OSRI), which faced the challenge of removing viscous oil from the bottom of Prince William Sound after the the Exxon Valdez oil spill. After 20 years of trying to solve this problem, they turned to InnoCentive and received a solution from an InnoCentive Solver who had no background in the oil and gas industry.  This story illustrates the power of diversity and the effectiveness of tapping into a pool outside of your own experts.

Topics: Innovation Insights, Challenges

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