The Economist: InnoCentive a “Pioneering Innovation Marketplace”
There is a great article in the current issue of The Economist (also on their web site here) about InnoCentive, featuring one of our most innovative clients, SCA. SCA is a Swedish company with 50,000+ employees and annual sales of €10 billion ($14.6 billion) that makes personal-hygiene products. SCA has gone public with information about the actual value they have seen from working with InnoCentive – and the numbers are amazing – even we were a little surprised. Of course this substantiates what we’ve been saying all along – that the power of crowdsourcing, and specifically tapping into our incredible Solver community, allows organizations to accomplish extraordinary things. If you haven’t already, check out the article – it’s a great testament to InnoCentive, SCA and our amazing Solvers.
Tags: crowdsourcing, ROI of open innovation, SCA, The Economist
