For the last three years, InnoCentive has been posting marketing Challenges that showcase the diversity and creativity of InnoCentive Solvers, and to drive InnoCentive’s market awareness. These Challenges are aimed at not only involving the “artistic temperament” of our Solvers, but also to demonstrate to our Seekers that the InnoCentive Solver Community is a great resource for “voice of the customer” input for Challenges that are considered to be part of more “traditional” business domains, such as marketing.
Well, we've just posted our Fourth Annual InnoCentive Video Challenge! It’s called The Uniquely Prepared Mind, where we ask you to demonstrate the idea that a uniquely prepared mind is capable of solving even the most demanding Challenges the world has to offer. This is why the InnoCentive Solver is the perfect person to create this video - you know Solvers best and you are always up for a Challenge – pardon the pun.
This year, we're guaranteeing $10,000 in awards for the best 30-second shorts that nail the 2011 Video Theme, The Uniquely Prepared Mind.
The first prize will receive a minimum of $5,000, and we're guaranteeing $10,000 in awards. The top 20 runners-up will receive IC-branded shirts with the website's new look and feel! Visit YouTube to see the 2010 winner and runners-up from previous years, then prepare your mind and submit a winner.
Clock is ticking! Check it out, open a Project Room, and share it, too!