An Interview with The Open Innovation Marketplace Authors, Alph Bingham and Dwayne Spradlin
Earlier this spring, InnoCentive Founder Alph Bingham and President and CEO Dwayne Spradlin released a groundbreaking book on open innovation, The Open Innovation Marketplace. We caught up with both of them this week to talk about how things were going with the book.
Congratulations on the success of your book. It’s been in the market for a few months now – how is it being received?
Dwayne: Thanks – we’re pretty excited about it. I think it’s being received well. I’ve been very intrigued to meet people at conferences and business meetings who say they’ve read it. It seems to be introducing a whole new language around the use of Challenges in innovating, and helping organizations understand how open innovation can impact them, how it can fit into what they do.
Alph: I’d say it’s been well received although it is just now thoroughly penetrating the distribution chain. Readers seem to appreciate the intersection of experience and theory on how these open innovation systems work.
Who are you finding are the biggest readers of the book? (more…)
