Perspectives on Innovation

By David Sample, Executive Vice President, Sales and Marketing, InnoCentive

I’m a road warrior.  I’ve spent a career expanding businesses to remote corners of the world and have been fortunate to discover innovation and intellectual curiosity in the most unexpected of places.  From the rain forests of Brazil to the deserts of Dubai, I’ve learned that we all share a need to solve problems.  We all want to make our worlds better.  And we all want to connect with others who challenge us.

This is why joining InnoCentive has been so fulfilling for me.  As Executive Vice President of Sales and Marketing, I’m tasked with expanding our global footprint to increase the innovation capacity of organizations around the world.  This means not only ensuring that our Solver network comprises a diverse mix of individuals from as many different backgrounds as possible, but also providing problems for our Solvers to work on that reflect issues they may not have encountered before.

Over the past few months, we’ve been actively formalizing partnerships to help us extend our reach in strategic geographies.   In Q2, we selected Innovabia, an Arabian Advanced Systems company, to help us bring new Seekers onboard in the Middle East and North Africa. Innovabia is headquartered in Dubai, UAE, and Riyadh, KSA, and has a deep understanding of the business needs in this area. We participated in a formal kick off with our first corporate KSA client, SABIC at an Innovabia/AAS hosted reception and dinner in Riyadh.  InnoCentive CEO Dwayne Spradlin, pictured at the event, pledged a dual effort to expand the Solver and Seeker communities in the region.

Also in Q2, Innovia joined forces with InnoCentive as a partner in South America. Headquartered in Brazil, they will work to expand the Seeker and Solver presence in Argentina, Chile, and Brazil.  In Q3, InnoCentive helped kick off a new partnership in Colombia by participating in an Innovation Day, sponsored by our partner, Tecnova. Over 750 people attended the event and were very enthusiastic about the address given by InnoCentive’s VP of Government Jon Fredrickson. Tecnova will provide solutions throughout Colombia and Peru. (more…)

(Open Innovation)²

by Christian Stevenson, Innovation Program Manager, InnoCentive

In a unique implementation of our own methodology, we recently posted a Challenge in conjunction with one of our Seeker clients to use open innovation to improve the utility of open innovation. While we have sponsored Challenges on our own website in the past, this is the first time that we have turned the lens of our Solver community onto some of the key issues that we face in our daily business.  The Challenge asks Solvers to:

1. Quantitatively establish the benefits of open innovation, and

2. Provide key business decision-makers with better tools to track and implement open innovation within their business.

In addition to offering an award of $30,000 for a solution to this Challenge, both InnoCentive and our Seeker client would welcome collaborative work with winning Solver(s) to further refine and potentially implement their solution. For those interested in more information on this Challenge, the overview of the Challenge can be viewed here.

By Dwayne Spradlin, CEO, InnoCentive

I recently attended NASCAR Racing School as a birthday present from my family. And it was an incredible experience. In the midst of the searing Texas heat, I was given several hours of instruction on both the car and the rules of the road. Somehow, Texas Motor Speedway looks less daunting on television than when you’re sitting in an actual racing car. Did I call it a car? My mistake. It is a rocket engine with a steering wheel. And the banked areas of the track have a much more severe incline than you could imagine. I must say that even though I pride myself on being even keeled, my heart was pounding.

The highlight of the school is taking several laps around the track at whatever top speed you feel comfortable with. In reality, you follow an experienced driver, so when you are ready to go faster, you signal to the car in front of you by coming within a few yards of their car, which is the sign to accelerate – both terrifying and invigorating at 140 MPH (not actually sure why a headset isn’t a better idea).

I grew up learning to drive near Chicago and I assure you, I-94 is not sufficient coursework for being a NASCAR driver. Although it felt like an eternity, I was driving on the roadway for less than 30 minutes. My top speed? Just under 150 miles per hour, not even close to the speeds professionals must manage every day. This was the adrenaline rush of a lifetime!

Adrenaline or not, stepping on the gas was not a natural act. Every fiber of your being senses danger because, in your head, you know that man should not be going this fast. There was an ever present fear that something bad was right around the next bend. Self-preservation and fear of the unknown are hard to overcome because they are instinct. Professional drivers must have a certain skill set, including a level of fearlessness.

The same is true of change agents within organizations. They know that the organization conforms to a certain set of rules. The safety margins are built in and the performance of the vehicle is well understood. Standard operation procedures, culture and management systems ensure that; employees follow their “experienced drivers” to reach a desired destination at their comfortable speed. To go outside that comfort zone is to take an organization into new territory, to push the comfort level. Suggesting an organization can deliver higher performance levels is suggesting that current systems are inadequate. Pulling ahead puts you right in the sights of all the other cars on the track, signaling to all the spectators that those other cars are falling behind. And those other cars are not going to exit the track. They are going to fight to keep things just as they were. Although challenging the status quo within an organization may not feel life threatening, it may feel career threatening. (more…)