Perspectives on Innovation

This week, InnoCentive announced that is has become a General Services Administration (GSA) Schedule contractor. Essentially what this means is that it is now easier for U.S. federal government agencies to engage with InnoCentive to develop and launch Challenges.

As many of our Solvers know, we’ve done some pretty interesting work with the government. In January 2010, NASA’s Johnson Space Center launched an open innovation pavilion on InnoCentive.com. Of NASA’s initial seven Challenges – ranging from protecting astronauts and equipment in space from solar flares to keeping food fresh during long space missions – nearly 3,000 of our Solvers from around the world participated, and more than 350 solutions were proposed. NASA designated full or partial monetary awards for all seven Challenges, and the average time-to-solution for each of the Challenges was only four months.

I always liked this quote from Solver Yury Bodrov, who was rewarded for his submission to NASA’s Improved Food Packaging Challenge: “I was not sure I would be successful, but having NASA scientists evaluate my work was a primary motivation…It is a dream to be recognized by the scientific level of NASA quality.” 

More recently, in March 2011, InnoCentive and the Air Force Research Lab (AFRL) announced a collaboration to advance innovation in military research. Through this partnership, the AFRL has successfully solved Challenges, including methods for dropping humanitarian aid without injury to people on the ground and stopping a fleeing vehicle without damaging the vehicle or the driver. The AFRL has since launched new Challenges, most recently Fast Rope Glove Device, currently open to the public and seeks innovative ways for military personnel to descend quickly from a helicopter in hostile situations.

Let’s face it: While we consider all of our Challenges to be important, there’s something cool about participating in NASA, AFRL, and other Challenges posted by government agencies. They spark our collective imaginations and enable us to truly reach for the stars. Stay tuned for other agencies to launch new Challenges on InnoCentive.com in the coming months.

We’re very proud to announce that our customer, Prize4Life, was recognized today as the winner in the Life Sciences category for the 2011 Spike Awards.

According to the sponsor of the awards, Kalypso, the “Spike Awards recognize the best use of social strategies, processes, and supporting technologies to improve innovation, product development, and product management…The Awards celebrate forward-thinking innovators that leverage Social Product Innovation across the product lifecycle, including open innovation, crowdsourcing, expert identification, collaboration platforms, social product development and sentiment analysis.”

Our customer, Prize4Life, is a 501(c)3 nonprofit organization dedicated to accelerating the discovery of treatments and cures for ALS (amyotrophic lateral sclerosis), also known as Lou Gehrig’s disease. The organization was founded by Avi Kremer, a Harvard Business School student diagnosed with ALS at the age of twenty-nine. In 2006, Prize4Life partnered with InnoCentive to launch the $1 million ALS Biomarker Prize. This Grand Challenge focused on finding a biomarker to measure the progression of ALS in patients, thereby facilitating the cost effective development of treatments by pharmaceutical and biotech companies.

The multi-stage Grand Challenge was launched via InnoCentive.com in 2006 and made available to InnoCentive’s Global Solver Community (which today is a quarter-million strong and growing). In 2007, as part of the first two stages of the Challenge, Prize4Life awarded several ‘thought’ prizes to encourage promising concepts. Of particular note, a dermatologist with no prior ALS experience was recognized and rewarded for applying a skin-elasticity method used in the cosmetic industry. This is a prime example of the importance of diversity in solving problem (and in fact, two-thirds of the teams competing for the prize came from outside the traditional ALS field). In total, partial awards totaling $175,000 went to six groups. In 2009, the third stage of the $1 million Grand Challenge was posted to InnoCentive’s Global Solver Community. Two years later (early 2011), the full $1 million amount was awarded to Dr. Seward Rutkove, a neurologist at Beth Israel Deaconess Medical Center, for his biomarker discovery.

Dr. Rutkove developed a non-invasive test that measures the flow of a small electrical current through muscle tissue. Electrical current travels differently through healthy and diseased tissue, and by comparing the size and speed of the current, Dr. Rutkove’s method can accurately measure the progression of ALS. While the Grand Challenge process culminated in the identification of a biomarker, the five-year multi-stage Challenge process inspired many new ideas from new thinkers, some of whom had no prior ALS experience. These ideas may yield future promise both inside and outside the field of ALS. In fact, KineMed, a biotech company that was awarded one of the thought prizes, proposed a biomarker that has potential utility in Parkinson’s disease research. Prize4Life connected the company to the Michael J. Fox Foundation, and they are currently working together to develop the technology. In total, nearly 3,000 Solvers and over 100 solutions from dozens of countries were proposed over the course of the Prize4Life Grand Challenge.

“Participating in the challenge helped to refine my thinking,” said Dr. Rutkove. “It led me to apply my technology research specifically to ALS focusing on both the animal studies and device development. In our case, participation has effectively sped the development of a handheld device to sensitively measure disease progression.”

A wonderful story, and some well-deserved recognition for Prize4Life. Congratulations!

(If you’re interested in learning more about Grand Challenges, register to download our latest white paper, “Solving The World’s Toughest Challenges in Grand Fashion.”)

You know crowdsourcing has become mainstream when it is leveraged as a primary tool for selecting sessions and panels at an event/conference. Next year’s South by Southwest (SWSX) conference, an immensely popular event taking place in Austin Texas, features a “panel picker” that enables the crowd to cast a vote for the sessions they would like to see.

We’d like to engage our crowd to vote for a panel featuring the CEOs of  TopCoder and InnoCentive, Jack Hughes and Dwayne Spradlin, along with Jake Ward of Popular Science who will be moderating the panel.

The proposed panel, titled “Open Innovation: Millions of Us Solving Problems,” will discuss how open innovation and crowdsourcing can transform organizations, either through a breakthrough ‘eureka‘ idea or continuous and incremental improvement of a product or service. The panel will discuss what companies from Netflix to NASA to Toyota have gained from putting their biggest Challenges out in front of the general public, and how attendees can do the same. It will also uncover the key issues organizations need to address when incorporating open innovation communities into their own business plans, and how professional problem-solving communities will evolve in the coming years.

Please take a moment to register and vote!

By the way, as I was reading some of the comments on the registration page, I ran across this one from someone named John: “Interesting…crowd-sourced panel picking for a session on open innovation and crowdsourcing. Pretty appropriate I must say.”

We couldn’t agree more John.

Last week, InnoCentive’s CEO Dwayne Spradlin participated in an event sponsored by Crowdsortium at the Microsoft New England Research & Development Center (NERD) in Cambridge MA. Crowdsortium bills itself as “a group of crowdsourcing industry practitioners that have self-organized to advance the crowdsourcing industry through best practices, education, data collection and public dialog.”

To a packed audience, Harvard Professor Karim Lakhani delivered a compelling keynote speech on the history and future of crowdsourcing, followed by a panel which included Dwayne, Jeff Howe (who was widely credited with inventing the term “crowdsourcing”), Doron Reuveni (CEO of uTest), and Daniel Sullivan (President of Appswell). Jim Savage, a partner at Longworth Venture Partners, moderated the panel.

The folks at uTest have kindly posted the videos online. Click on a link to view:

     * Keynote: Accessing the Ideas Cloud via Crowdsourcing

     * Panel, part 1: Crowdsourcing Defined

     * Panel, part 2: The Crowdsourcing Business Model & Sweet Spots

     * Panel, part 3: Managing the Crowd & Crowdsourcing Challenges

Many thanks to the Crowdsortium team, as well as the sponsors – Appswell and uTest – for putting on a great event. The InnoCentive team looks foward to participating in future events.

InnoCentive hosted a webinar featuring our very own Dwayne Spradlin and Alph Bingham, co-authors of the recently published book, The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise.

To view a replay of the webinar, please click here. And to download a chapter of the book, click here.

During this live event, which gathered hundreds of participants from Fortune 500 enterprises, government agencies, and nonprofit organizations, Dwayne and Alph discussed what motivated them to write the book, the importance of Challenge Driven Innovation (CDI) and other key open innovation principles, real-world case studies of CDI in action, and how companies can evolve into true Challenge Driven Enterprises.

Audience Polling Results

We asked several polling questions of the audience during the event. Here’s a snapshot of the questions and the participants’ answers:

What are the biggest innovation challenges you face today? (check all)

43% – Measuring the success of your innovation efforts

41% – Time-to-market with new products

33% – Lack of funding and resources

30% – Balancing risk and reward

15% – Increasing cost with diminishing returns

Analysis: Unsurprisingly, time-to-market was a top answer. Yet innovation measurement trumped time-to-market, which is indicative of the difficulty companies face in measuring the success of their various initiatives. Alph dives deeper into this topic in his blog post. (more…)