Perspectives on Innovation

In this segment of his Big Think interview, Dwayne tells the story of the Oil Spill Recovery Institute (OSRI), which faced the challenge of removing viscous oil from the bottom of Prince William Sound after the the Exxon Valdez oil spill. After 20 years of trying to solve this problem, they turned to InnoCentive and received a solution from an InnoCentive Solver who had no background in the oil and gas industry.  This story illustrates the power of diversity and the effectiveness of tapping into a pool outside of your own experts.

A few weeks ago, InnoCentive Solver Ed Herrmann Tweeted the following: “Just deposited my Innocentive check for the Polestar Challenge. Now I just need to decide what to buy; suggestions?” He received a few responses, including an enthusiastic suggestion to sponsor a happy hour in Phoenix.  In the end, he used the money to purchase a new server and an SDN Subscription. He’s planning to use the server to run the SAP Web Application Server which comes with the subscription, which will provide him with his own licensed SAP system to use for future SAP related InnoCentive Challenges.

Over the years, we’ve heard about Solvers using their winnings for all manner of things – from philanthropy to upgrading lab equipment to upgrading home entertainment equipment.  John Davis, winner of the OSRI oil spill Challenge is planning to use his winnings to fund a trip to Alaska, to help the Seeker, the Oil Spill Recovery Institute, develop and implement his solution.  In addition, he donated some of his winnings to OSRI to be used toward finding more environmentally friendly methods of cleaning up oil spills.

What about you?  What have you done with your winnings?  If you haven’t yet won an award, what do you think you would do?  Tell us!

I recently interviewed Scott Pegau, Director of the Oil Spill Recover Institute (OSRI) in Cordova Alaska. OSRI was created by the government in response to the Exxon Valdez oil spill, and has been tasked with improving oil spill response in Arctic and subarctic marine waters. As you may know, OSRI has posted several Challenges on the InnoCentive website, including the Challenge, recently made famous by the New York Times, to separate oil from water in recovery barges. That Challenge was solved by John Davis, an oil-industry outsider. We find that many of the best solutions on our network come from outside the industry in which they are posted.

Liz Moise:
Scott, tell me – how long had you been working on this particular Challenge before coming to InnoCentive, and what other avenues did you pursue before coming to us for help with this problem?

Scott Pegau:
Actually, the process of setting up a prize program predates my arrival at OSRI.  The idea had been kicked around for a couple years, but hadn’t fully developed because of the need to ensure the program was properly run and advertised.  Once InnoCentive was identified as a mechanism to post and manage challenges we started to actually draft the concepts that have become the challenges we have released.

(more…)