
Today’s blog post was contributed by Gabriel Eichler, Director of Consulting for InnoCentive.
Last week I had the pleasure of attending the Economist Ideas Economy Conference on Innovation at the Haas School of Business in Berkeley California. InnoCentive was the Challenge Sponsor of the event. The audience was filled with an impressively diverse set of business, government and academic leaders all focused, in one form or another, on Innovation. Some of the more recognizable presenters were:
Hal Varian – Chief Economist at Google
Henry Chesbrough – UC Berkeley – Author and Leading Open Innovation Academic
Peter Schwartz – Co-founder and Chairman of Global Business Network
Scott Cook – Founder and Chairman of Intuit
Aneesh Chopra – CTO of the United States Government
Elon Musk – Found of Paypal, Tesla and SpaceX
Jack Dorsey – Founder of Twitter
Dwayne Spradlin – InnoCentive’s CEO
Diversity Prevails was a key theme that emerged from the conference. During his bit onstage, Elon Musk spoke about his development of the Tesla all-electric high-performance automobile and the rockets developed by SpaceX. In the Q&A session that followed, an audience member asked Mr. Musk how it was that he remained so innovative on his various projects simultaneously. Interestingly, it turns out that Mr. Musk credited his innovativeness by the very fact that he was working on the two very different projects at once. He continued to explain that his most creative ideas were the result of cross fertilization between the automotive and the rocket technologies he was developing. For the InnoCentive folks in the audience, this comment was not particularly surprising for us. This statement echoes the same philosophy that we here at InnoCentive hold to be an eternal truth of innovation – diversity of perspective prevails! Our community of Solvers has a seemingly endless resource of innovative ideas because it is so diverse. When we ask Solvers to innovate on problems outside of their core expertise, they’re much more likely to be successful than someone who already works day and night in that domain. That’s why it was a chemist who solved a problem about cleaning up oil and it was a radio engineer who figured out how to predict solar flare events. Diversity wins every time. (more…)