Recommended reading on Innovation

Posted by abingham on Jun 25, 2008 3:53:57 PM

The week before last some of my team members attended the “4th Annual Innovations in New Product Development and Marketing" event in San Diego. The goal of the event was to bring together product development and innovation executives to exchange best practices and strategies to grow their business through customer-driven innovation. Chuck Davis, one of our Regional Directors of Open Innovation Solutions, hosted a lunch table of leaders in product development. Chuck asked the group what books they would recommend to anyone interested in innovation thought leadership. He got a great list of books that I wanted to share with you:

Are you reading any good books that you would recommend?


Topics: Innovation Insights

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