Recently Alph Bingham presented a short but impactful "Flash of Genius" session at the Economist Ideas Economy: Information event in Santa Clara. In his speech, he draws the distinction between searching data and searching wisdom. Taken to the next level, how do you find the uniquely prepared mind, who can answer your question only if you ask it at the right moment? Using the classic story of Archimedes and the bathtub, Alph illustrates how asking the right question at the right time can mean the difference between "it's not possible" and "Eureka!" View the video in its entirety below.