Unlikely Innovation: InnoCentive's 2012 Video Challenge

Posted by Connie French on Sep 30, 2011 12:51:14 PM

Video ChallengeIf you are a follower of the illustrious Ig Nobel awards, then you probably know that they were awarded last night.  "The Ig Nobel Prizes honor achievements that first make people laugh, and then make them think. The prizes are intended to celebrate the unusual, honor the imaginative — and spur people's interest in science, medicine, and technology."

Among this year's winners was a team that could find "No Evidence of Contagious Yawning in the Red-Footed Tortoise", and determined "the ideal density of airborne wasabi (pungent horseradish) to awaken sleeping people in case of a fire or other emergency, and for applying this knowledge to invent the wasabi alarm."

Since our Solvers are the most creative people we know, we thought this would be a perfect theme for our 2012 Video Challenge.  We're asking Solvers to create a video demonstrating Unlikely Innovation - the idea that innovation can be found in the most unlikely of areas, and that innovation is limited only by one’s creativity.  Is there something that doesn't exist, but should?  Is there an idea you'd like to explore for no good reason at all?  Is there an invention you've been thinking about creating but can't imagine what anyone would do with it?  If you can capture it in a video, you could win $5000.

We'll award Solvers in three categories - best video overall, best video by a college student or team from the US and best video by a college student or team from outside the US.  First prize will be $5000 - the 2 runners up will receive iPads.  More details can be found in the Challenge statement here.

Good luck - we can't wait to see what you come up with!

Topics: Challenges

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