A logo is undoubtedly one of the most important aspects of any business. Having just the right logo helps send a powerful message to those who may do business with you. When one website realized that they needed just the right logo, they used crowdsourced solutions to bring it to them. The company in question is TimesSquare.com and their approach was indeed unique.
Bring In The Designers
Asking for help from the best in the business is something that not too many businesses would have the stomach for. All too often, business owners are so keen on keeping up their own reputation and ideas that they shun the thoughts of others. That is a loss for them, but it doesn't have to be this way.
The blog at mainstreethost.com explains how this particular crowdsourced solution worked,
TimesSquare.com, a New York publication, ran a logo design contest via DesignCrowd, an online marketplace that provides logo services by giving people access to a team of designers from around the world. People post “design challenges” in which they solicit logo designs. Any designer can submit a logo, and the winner receives a monetary prize.
It was a sweet and simple way to get people from all around the world to work on this project and achieve the very best results.
One of the most important aspects of any crowdsourced project is to include some flair to it. If the project is a contest as the example provided above was, then offering a monetary prize is obviously one way to do it, but not the only way. Just having some recognition is one way in which some people will be motivated to join in on a project. Having both elements makes the crowdsourcing challenge all the more appealing.
May The Best Ideas Win
At the end of the day, the best ideas that emerge from a crowdsourcing challenge must be the ones that are pushed to the forefront. There is no reason to favor one particular participant more than the others. It is a full on cutthroat competition to create the best idea. That is how crowdsourcing thrives.
-Courtney and Grace