Why General Fusion Sought the Power of the Crowd to Solve Three Key Problems

Posted by Graham Buchanan on Mar 8, 2017 6:53:27 AM

Last month, Siobhan Gibney Gomis of InnoCentive hosted Brendan Cassidy, Open Innovation Manager of General Fusion in a live webinar to discuss how General Fusion have benefitted from using InnoCentive’s crowdsourcing model to solve three of their key problems.

General Fusion’s goal is to transform the world’s energy supply by developing the fastest, most practical and cost-competitive path to commercial fusion power. Founded in 2002, the company has grown to a team of almost 50 scientists, operating out of world-class laboratories in Burnaby, just outside Vancouver. General Fusion is currently developing the key components required for the world’s first fusion power plant.

As an innovation-driven organization, General Fusion decided to run a pilot of three Challenges with InnoCentive, each of a different Challenge type and focusing on three different technical areas. Not only did General Fusion receive some valuable solutions through the Challenges, they were also able to build working relationships with Solvers afterwards.

During the webinar Brendan discussed:

  • How General Fusion developed and shortlisted the business problems they wanted to solve.
  • Why General Fusion thought the power of the crowd would be the most effective way to create solutions.
  • The impact of the solutions provided to General Fusion and the partnerships they have since developed with Solvers, and how they went about measuring ROI.
  • Which Challenge type General Fusion discovered worked best for them as an organization.

The webinar is now available to view free online via BrightTalk and is accompanied by a White Paper available here.

Whitepaper Download


Topics: Innovation Insights

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